What A Pair! | Sponsorship

Why Support "What A Pair!"?

There is no better way to demonstrate your community leadership than by partnering with the John Wayne Cancer Institute (JWCI) in your marketing and fundraising activities. Various sponsorships and underwriting opportunities are available for your company including special event sponsorships that reach a diverse range of consumers across the United States. Cause-related marketing endeavors are not only emotionally fulfilling, but also have shown to deliver tangible benefits, including an increase in sales, visibility, customer loyalty, corporate image, and positive media coverage. Strengthen your brand loyalty and show your customers that you stand for something beyond profit.

"Corporate Sponsorship Proposal" (Complete Packet - pdf file, 7 pgs)	"Corporate Sponsorship and Ad Form" (Mail-In/Fax Form - pdf file, 1 pg)
Audience Profile “What a Pair!” brings together a diverse audience of community leaders, respected business professionals, donors and investors, caring individuals, and those who have been impacted by cancer. Approximately 1500 tickets will be sold. The audience is the highest caliber, the performers are class act, and the cause is paramount.
Audience Demographics	Audience Spending Habits
• 60% Female, 40% Male • Average Age Range: 30-55 • Average Household Income: $100,000 + • Majority of the audience are college graduates • Majority of the audience are homeowners • Majority of the audience are professionals with significant disposable income	• More likely to shop at high-end department stores and/or purchase designer clothing • More likely to travel business or first class and stay at luxury hotels and resorts • More likely to regularly use deluxe spa and beauty treatments • More likely to have a financial planner and invest in real estate and/or stocks and bonds • More likely to own luxury, foreign, and select domestic vehicles
Audience Age	Audience Combined Household Income

Sponsorship Package Overview Click Here for Printable "Corporate Sponsorship Proposal" (Complete Packet - pdf file, 7 pgs) SPONSORSHIP BENEFITS	Premium Sponsor $75,000	Star Sponsor $50,000	Guest- Star Sponsor $25,000	Co-Star Sponsor $15,000	Chorus Sponsor $10,000
Maximum Number Of Sponsors	1	3	5	10	Unlimited
Corporate Name Visibility & Media Exposure
Presenting Sponsor Recognition (incorporation of company name into event title)	√
Category exclusivity and designation rights	√
Recognition on invitations*	Featured	√	√
Recognition in pre-event and post-event press releases	Featured	√	√
Recognition in all guaranteed media/print advertisements (Past advertisements have been featured in ELLE, Los Angeles Magazine, LA Times, Variety, and numerous local publications)	Featured	√	√
Recognition and promotion on www.jwci.org and www.whatapair.com web sites	√	√	√	√
Recognition in John Wayne Cancer Institute newsletter (circulation over 40,000)	√	√		√
Company name placed on John Wayne Cancer Institute donor recognition wall	√	√	√
On-Site Exposure
Placement on Step & Repeat (press photo wall)	Featured	√
Signage at event venue and after-party	Featured	√
4-color advertisement in “Broadway” section of program*	Double Page	Double Page	Full Page	Full Page	Full Page
Opportunity to promote company in celebrity gift bags	√	√
Opportunity for promotional kiosk (provided by sponsor) at after-party	√
Hospitality
VIP tickets to performance	12	8	6	4	2
Preferred seating for performance	√	√
VIP tickets to after-party with cast	12	8	6	4	2
VIP gift bags	12	8	6	4	2
VIP venue parking	√	√
Commemorative “What a Pair!” t-shirt	√	√	√	√	√
Click here for the "Corporate Sponsorship and Ad" form (pdf)
Mailing Address: John Wayne Cancer Institute Attn: Lisa Bryan 2200 Santa Monica Blvd. Santa Monica, CA 90404	Fax: John Wayne Cancer Institute Attn: Lisa Bryan Fax#: 310-315-6195
* Qualifying sponsorships must be confirmed before April 4, 2008 to be included on the invitation * To be included in the event program, camera ready artwork must be received by May 16, 2008. • Artwork must be in Quark (B&W or 4 color), Photoshop (400dpi TIFF, B&W or 4 color), or Illustrator (B&W or 4 color / all fonts must be outlined). • In all formats, all fonts must be included for Macintosh. • PDFs are acceptable as well. * Artwork should be to be emailed to . Subject line must say “What a Pair! Ad.” * Order form should be faxed to 310-315-6195

Your donation in excess of $150 per ticket for goods and services received (estimated value of the event) is tax deductible. JWCI is a non-profit organization that operates under the tax id #95-4291515, and meets all the requirements of the IRS code, section 501 (c) (3). For the following sponsorships, the amount in parenthesis is tax deductible: $75,000 ($73,200), $50,000 ($48,500), $25,000 ($24,100), $15,000 ($14,400), $10,000 ($9,700).